Best Practice Guides
- Dimension 32 - Social Media
- Dimension 30 - It's Not What You Do, It's What You Stand For
- Dimension 29 - How Do You Reward Success?
- Dimension 28 - Gaining a Toehold
- Dimension 27 - Thought Leadership
- Dimension 26 - Death of a Salesman
- Dimension 25 - Environments
- Dimension 24 - Return to Sender
- Dimension 23 - Using Externals
- Dimension 22 - Procurement
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Best Practice Guides
Rainmaker’s new business ‘Dimensions’ outline best practice on all subjects that impact on successful new business activity. From creative planning to cold calling, from HR issues to selling integrated services, the Dimensions précis the issues involved and provide practical advice on ensuring your own new business platform is as effective as possible. In a sector pushed and pulled by competing approaches, the Dimensions series underline Rainmaker’s ongoing commitment to transparency, value and practicality.
Latest Guides
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Dimension 32 - Social Media:-
The mob is fickle - so how do you keep decorum in your social forum?
To earlier societies, for example the Ancient Romans, business, politics and socialising were indivisible. Their entrepreneurs established vast personal networks and many employed a slave whose job it was to know every face of importance in the city - what they did, what they were good for - and to be able to point them out in the street.
Read this latest guide » -
Dimension 30 - It's Not What You Do, It's What You Stand For:-
We looked back over 10 years of records to judge the best message
Our record of the headline messages of hundreds of UK marketing agencies goes back 10 years. To help new clients understand how an agency can use effective messaging in practice, we decided to judge the best during that period for the purpose of proactive new business.
Read this latest guide » -
Dimension 29 - How Do You Reward Success?:-
Success means many different things so rewards must fit the role
How do you properly measure and reward new business people so they remain motivated and deliver against financial targets? Dimension 29 observes that success means many different things and that the rewards must fit the role.
Read this latest guide » -
Dimension 28 - Gaining a Toehold:-
Levering 'teasers' and project work into retained relationships
Canny clients are increasingly employing project work to test new suppliers and to tackle awkward assignments. Dimension 29 looks at the opportunities and pitfalls in this developing trend.
Read this latest guide » -
Dimension 27 - Thought Leadership:-
When you need an edge - show how your thinking supports your position
You need to win the argument in the marketplace for why your message is better than everyone else’s. Thought-leadership is about seizing authority in a niche in order to do this.
Read this latest guide » -
Dimension 26 - Death of a Salesman:-
DEATH OF A SALESMAN
Too much typing, not enough talking – business needs the phone
Read this latest guide » -
Dimension 25 - Environments:-
BRANDED ENVIRONMENTS
Your workspace amplifies or subtracts from your brand - which is it?
Read this latest guide » -
Dimension 24 - Return to Sender:-
RETURN TO SENDER
Our answer to a question on what constitutes a good mailer response rate
Read this latest guide » -
Dimension 23 - Using Externals:-
WORKING WITH AN EXTERNAL
Examines the importance of an agency getting its house in order before hiring a new business supplier.
Read this latest guide » -
Dimension 22 - Procurement:-
PROCUREMENT
‘Are you ticking all the boxes’ takes into account the rise of the procurement function as it increasingly affects marketing services decision-making.
Read this latest guide »
Free Advice!
Rainmaker offers free best practice advice. If you've a question about proactive new business technique – email us. We are very happy to help.
Ask a question »First Meetings - nuts & bolts
If you're an old hand at attending new business meetings this advice isn't for you. If you're new to this area or have struggled to convert as much as you'd like face-to-face, then click below for some simple tips to help you.
Find out more »Best Practice Seminars
Rainmaker pioneered accurate insights into what clients look for in new business approaches by marketing agencies. These provide the backbone for our seminars. Contact Charlotte Fletcher for more information.
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